The Maltiverse: Zima's Demise

Today's Tipsy Timeline talks about a brand new category for us, starting with its (in)famous parentage: Zima! What was it? Why was it made? Why was it the butt of everyone's jokes? And why may this simply be a colossal marketing fail? Find out the modern story and all-too-relevant lessons of the launch and fall of Zima.

Today's episode focuses on the impressive launch and impressive failure of Zima. We discuss the marketing, the market, the 90s trends, and how long Zima hung around on shelves around the world. Sources for today's episode can be found in the following locations:
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